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TRANSPARENT TRANSPARENCY

Republished by Blog Post Promoter

Personally, I spent many years of my pre-retirement business career in the “branding” industry.  What I observed from this kind of work sickened my soul.  I finally quit, and resolved that being a “starving artist” is infinitely more gratifying than being a “corporate whore”, regardless of the paycheck.

My clients were corporations who wanted to influence people to pay money to buy their product or service.  Usually, any method, trick, gimmick, lie, and covert strategy that money can buy is acceptable in corporate “marketing”.  However, “transparency” or “truth” are NOT acceptable. The bigger and more powerful the corporations, governments, etc., , the less “truth in advertising”, is allowed.  It’s a kind of  unwritten law like “never let the other team know your game plan”, (or your true intentions).  Corporate marketing is an “us” against “them” of mind-control game.  A “brand” is an artificially contrived “false facade” of “acceptable lies”.  On Wall Street, and in corporations and governments it’s all, and only, about money and power.  No rules apply.

The following video investigates the subject of transparency in advertising, a talk given by Morgan Spurlock (who revealed that “McFoods” do NOT decay in his film “SuperSize Me“, and are, therefore, NOT food.)

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PROPAGANDA AS PUBLIC MIND CONTROL

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Edward Louis Bernays ( November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as “the father of public relations.” Bernays was named one of the 100 most influential Americans of the 20th century by Life. He was the subject of a full length biography by Larry Tye called The Father of Spin (1999) and later an award-winning 2002 documentary for the BBC by Adam Curtis called The Century of the Self.

His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist “Torches of Freedom“, and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. He worked for dozens of major American corporations including Procter & Gamble and General Electric, and for government agencies, politicians, and non-profit organizations.

Edward Bernays was born to a Jewish family, the son of Ely Bernays and Anna (Freud) Bernays. His great-grandfather was Isaac Bernays, chief rabbi of Hamburg. Bernays was a “double nephew” of Viennese psychoanalyst Sigmund Freud—by virtue of his mother, Freud’s sister, and of his father’s sister, Martha Bernays Freud, who married Sigmund.

Of his many books, Crystallizing Public Opinion (1923) and Propaganda (1928) gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and Sigmund Freud (his own double uncle), he described the masses as irrational and subject to herd instinct—and outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desirable ways.

READ MORE ~ https://en.wikipedia.org/wiki/Edward_Bernays